& Lecturer, Medill Integrated Marketing Communications, Northwestern) * Judy Ungar Franks (President, The Marketing Democracy, Ltd. This course will start you on the path to growing your own social strategy using effective, proven methodologies. New technologies are changing the way people engage with each other and with the organizations that interest them. Today, we are living in a period of massive disruption. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. In addition, we will help you network with thought leaders in social. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. While the course can be audited for free, paid learners will receive additional content beyond the course basics.
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This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.Įach of the individual courses can be audited for free.
The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. It gives you the social analytics tools, and training to help you become an influencer on social media. The Social Media Marketing Specialization is designed to achieve two objectives. Today, businesses and consumers use social media to make their purchase decisions.Ĭreated in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. Also, 20% of women who used social considered products promoted by bloggers they knew. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs.
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